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All Necessary Ways To Improve Your Search Engine Ranking On Googleenter

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When I first started as a webmaster, there were
numerous search engines around. Nowadays, though,
we are, for the most part, left with only Google and
Bing, with Google providing the majority of visitors to
most websites. This article provides some tips on how
you can improve the position of your site in the search
engine results on Google. Improving Your Site’s
Placement on Google’s Search Engine Results Google
ranks a page according to a large number of factors.
Exactly what these factors are is apparently a trade
secret, although there are number of well-known things
that contribute to the ranking of a page.
  • Links
    Pointing to Your Website One of the factors that
    contribute to a web page being considered “important”
    is the number of links pointing to that page. For
    example, if your page has 100 quality links leading to it,
    it will be ranked higher (in Google’s estimation) than
    one that only has 20. But what are “quality” links”?
    These are links from other popular pages, that is, pages
    that have, themselves, many (quality) links pointing to
    them. (Yeah, I know. My definition is circular. And it’s
    possible that the search engine has other factors that
    determine the quality of a link.) Anyway, in general,
    since Google ranks your pages according to the number
    of links pointing at your page, your site will do better if
    it has more links pointing to it.

  • Your
    Title Tag
    1. Google seems to give weight to
      the title of your page. By title, I mean the text that is
      sandwiched between the HTMLtags in thesection of
      your web page. If you use a Web editor that
      automatically inserts a title like “New Document”,
      remember to change it to some meaningful text with
      your keywords inside to reap the benefit of this feature.
      Otherwise, your site will only feature in the search
      results when someone looks for “New Document”.
      Note: by “keywords”, I mean the words people will use
      when searching for your site. For example, if your site
      sells bicycles, then one keyword for it would be
      “bicycles”, since that’s the word you’d expect people to
      use when searching for bicycles. Your Page Must Have
      the Words You Think People Will Search For Besides the
      title tag,
    2. if you want your website to feature in
      Google’s results when someone searches for a set of
      words, say “Widget X”, those words must actually occur
      on your page. Think about it from the point of view of a
      search engine. If you don’t put the words “Widget X”
      somewhere on the page, how is the search engine
      supposed to know that the page deals with that topic?
      The search engine is not a human being who can draw
      inferences from the general tone and content of the
      page. Even if it can handle some synonyms, you’re
      going to compete with other sites who have specifically
      placed those words on their site. I know this point
      seems self-evident (once you’ve come across it).
      However, from experience, many webmasters (me
      included) don’t seem to realise (“realize” in US English)
      that when they are first starting out.

    Keywords-laden links
    1. According to a paper
      published by one of Google’s founders, if the links
      pointing to your page has some words in them, those
      words will be regarded by Google as an additional
      indication of the content of your page. For example, a
      link with the text “Cheap Shoe Store” pointing at your
      page will cause Google to think that your page is
      relevant when someone searches for “cheap shoe
      store”
    2. However, my recommendation is that if
      you think a particular set of words is relevant to your
      site, don’t rely on some random site on the Internet to
      link to you with those words. Put them directly on your
      page.
    Other Google Tips Use a searches
    engine site map
    1. Although not strictly
      necessary, if you find that Google (or Bing, for that
      matter) is not able to discover some pages on your
      website, create a site map. While such a site map does
      not guarantee that Google will index and list every li>
    2. page, it will at least help it discover those missing
      pages if your site design is such that it has impeded the
      search engine from finding them before.
    check your robot.txt file
    1. Like all
      respectable search engines, Google will read and obey
      a special text file on your website called the “robots.txt”
      file. You can control where search engines are allowed
      to go with this file. A corollary of this is that you can
      also inadvertantly block the search engine from going
      to certain parts of your site. It’s generally a good idea to
      create a robots.txt file for your website, even if it’s an
      empty file with zero bytes (which means that search
      engines are allowed to index everything on your site).
      ALT text on Images If you have been placing images on
      your website without bothering to place ALT text, now
      is a good time to add them. An “ALT text” (or alternate
      text) is just a way of putting a brief description (using
      words) of what your picture shows. They are needed
      by the software used by the blind so that they know
      what’s in the picture. Since all search engines, including
      Google, are essentially blind, relying on words, they also
      need the ALT text. The description you give in the ALT
      text is treated like the words occurring on your web
      page, although I don’t know if they are regarded as
      being of equal importance. Be Careful Whom You Hire
      Google’s use of links to rank a website has at least 2
      side effects on the Internet. Firstly, people seeking to
      rank higher have engaged companies to furnish them
      with zillions of links. Those companies presumably set
      up a whole bunch of sites for the sole purpose of
      linking to their clients. Secondly, as a response to this,
      the Google programmers have retaliated (and continue
      to do so) by discrediting links from such “link networks”
      as well as penalising the sites that pay them for the
      service. It’s apparently possible to run afoul of this even
      if you have no intention of buying links. For example, if
      you are not careful, and have engaged a search engine
      optimisation
    2. (“SEO”) company to improve your
      site’s performance on Google, and they use a link
      network, your site may inadvertantly get caught in the
      crossfire of this ongoing war between the link networks
      and Google. The META Keywords Tag is Ignored The
      Google search engine ignores the META keywords tag,
      and has always done so. If you have received spam
      from some wannabe search engine optimisation
      “specialist” telling you that you need to add this to your
      site, think twice about hiring him/her, since this
      recommendation already gives you a hint of the extent
      of his/her knowledge. Dynamic Pages and Google Like
      all modern search engines (yeah, all 2 of them), Google
      is able to index dynamically generated pages, so long
      as a link to those pages exists somewhere. For
      example, a page like “http://example.com/ showstuff.?
      page=19” can be indexed by Google, so you don’t really
      need to rewrite your URLs if you can’t be bothered. If
      you have a dynamically generated page that you think
      should be indexed, just make sure you put a link to it
      somewhere on your site. This applies to all web pages
      that you want indexed anyway, so even if you don’t
      understand what I mean by “dynamic page”, it doesn’t
      matter. Make sure that all the pages of your site can be
      found through at least one link on your site. If they are
      not linked to from somewhere, no one will be able to
      find it, neither Google nor your visitors (unless they are
      psychic). Disabling the Caching of Your Page Will Not
      Affect Your Page Rank In ancient history, it was claimed
      that Google would penalise pages that forbade it from
      caching their pages. As you know, the Google search
      engine caches the pages it indexes unless otherwise
      instructed. To avoid problems with people who dislike
      this, they allow sites to instruct Google not to cache
      those pages. Google have (“has” in US English)
      apparently publicly denied that disabling caching would
      affect the page’s ranking in any way. I tend to believe
      their claim. Don’t Waste Your Time With The Google
      Toolbar’s Page Rank In prehistoric times, you could add
      something known as the Google Toolbar to your web
      browser, and get something known as the “Page Rank”
      shown for any site you visit. In those days, the “Page
      Rank” would give you an idea of how important Google
      thought your site was. Nowadays, the Page Rank is
      only one of apparently zillions of factors used by Google
      in ranking a website. They also discourage people from
      focusing on the Page Rank, and as a result, do not
      actually update the rank displayed on the toolbar in a
      timely fashion. (That is, the rank shown is often many
      months out of date.) In fact, I’m not sure if the page
      rank is even shown on the toolbar anymore. In other
      words, it’s not worth your time to install the toolbar li>
    seo

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